Evan Allen
ENVIRONMENT, EXPERIENCE, & INNOVATION,
ARCHITECTURE, GRAPHIC DESIGN,
BRAND & COMMUNICATION DESIGN
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Project All Clean / Product Strategy, Brand, Communication & UX Design

Role: Strategy, branding & graphic design, web design, concepting, ideation, research, and analysis

The goal of Project All Clean was to fill a very specific and currently under-served area of the cleaning market: Small Cleaning Business Owners. Smart Design was hired by a leading consumer-products company to research and analyze the existing needs of the consumer, and then to design not only a family of consumable products (chemicals, tools, hard and soft goods), but also a brand identity,  at-shelf presence, complete digital experience, and business model. The final offering included an online suite of business and marketing tools to help these entrepreneurial small business owners get their business off the ground, and connect with other similar people and necessary service providers.

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120815_Revised Framework_EA-03.jpg
Photo May 31, 10 36 20 AM.jpg
P1000421.JPG
P1060919.JPG
Screen shot 2012-10-16 at 8.22.15 PM_Denmark.png
Screen shot 2012-10-16 at 8.22.23 PM_Denmark.png
Screen shot 2013-02-09 at 5.36.55 PM.png
Screen shot 2013-02-09 at 5.11.52 PM.png
Screen shot 2012-10-16 at 8.22.58 PM_Denmark.png
130108_Generic Value Web.jpg
all prototypes.jpg
a.jpg
m.jpg
P1010156.JPG
P1010416.JPG
_4170344.jpg
_4170374.jpg
P1070856.JPG