ENVIRONMENT, EXPERIENCE, & INNOVATION,
ARCHITECTURE, GRAPHIC DESIGN,
BRAND & COMMUNICATION DESIGN

ENVIRONMENT, EXPERIENCE, & INNOVATION,
ARCHITECTURE, GRAPHIC DESIGN,
BRAND & COMMUNICATION DESIGN

Honda Motocompacto

Role: Creative Director

With the goal of solving the last-mile mobility dilemma in urban and suburban areas, Honda engaged Fahrenheit 212 to strategize, conceptualize, and design a new type of vehicle. When we discovered that there was a viable market for not only the urban commuter but also families enjoying the city, we set out to design a scooter that was light and easy to transport, and compatible with all ages, shapes, and sizes.

The scooter is set to begin selling in dealerships in November of 2023.

F212_Honda Scooter-1.png

F212_Honda Scooter-4.png

F212_Honda Scooter-3.png

F212_Honda Scooter-6.png

F212_Honda Scooter-2.png

F212_Honda Scooter-5.png

Screenshot 2023-10-22 at 3.27.54 PM.png

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Previous Next

F212_Honda Scooter-1.png

F212_Honda Scooter-4.png

F212_Honda Scooter-3.png

F212_Honda Scooter-6.png

F212_Honda Scooter-2.png

F212_Honda Scooter-5.png

Screenshot 2023-10-22 at 3.27.54 PM.png

All Honda Johnson & Johnson IKEA Uber Nike Chipotle Lincoln Center Facebook Brightline IKEA AT&T Performing Arts Center Buffalo Wild Wings Dunkin' Isabella Stewart Gardner Museum Central Park Zoo Metropolis Magazine Facebook Nike Prada OXO Graphics, Communication, & Illustration Columbia GSAPP The New City Reader Human Scale Swatch The Internet of Things Project All Clean

Honda Johnson & Johnson IKEA Uber Nike Chipotle Lincoln Center Facebook Brightline IKEA AT&T Performing Arts Center Buffalo Wild Wings Dunkin' Isabella Stewart Gardner Museum Central Park Zoo Metropolis Magazine Facebook Nike Prada OXO Graphics, Communication, & Illustration Columbia GSAPP The New City Reader Human Scale Swatch The Internet of Things Project All Clean