Professional Experience
Whitney Veigas Architectural Products, Boston, MA (remote)
Vice President of Design and Creative / 2024 – present
Lead design output across environmental branding and graphics, signage and wayfinding, workplace experience systems, and architectural products for national corporate clients.
Serve as executive creative lead and primary partner for key accounts, supporting strategic initiatives.
Oversee and manage workflows for the design, technical development, detailing, documentation, and specifications for custom architectural products and branded workplace elements.
Coordinate with internal teams, architects, fabricators, contractors, and installers to ensure design quality.
Provide day-to-day leadership and mentorship for a multidisciplinary studio, including hiring, resource planning, performance management, culture-building, and HR functions.
Advance sustainable product and experience practices through materials and systems optimization.
Partner with firm leadership on business management, revenue planning, and business development.
Evan Allen Design, USA
Founder and Creative Director / 2023 – present
Lead an independent practice focused on environmental experience design, workplace experience, branded environments, and architectural storytelling for corporate, cultural, and institutional clients.
Guide organizations through design strategy and spatial experience frameworks that connect brand and culture.
Develop holistic design systems that integrate physical space, digital touchpoints, and service/operations into cohesive, scalable, human-centered experiences.
Johnson & Johnson, New York, New York
Director of Environments and Spatial Experience Design / 2021 – 2023
Led global workplace experience strategy and spatial design innovation across 750+ locations, aligning business, brand, HR, real estate, and facilities priorities with the built environment.
Directed 40+ projects worldwide from early strategy through implementation, partnering with corporate real estate, regional project teams, and external architects and vendors.
Developed global environmental and workplace guidelines to drive consistency, quality, and operational efficiency.
Grew a profitable global design portfolio by 21% year-over-year by linking project pipelines to strategic priorities.
Oversaw the J&J corporate identity rebrand, ensuring coherence between visual identity and physical environments across offices, labs, supply chain facilities, and public-facing events.
Managed a team of multidisciplinary designers and a network of 20+ external partners; responsible for resource planning, hiring, growth, and elevating design culture through critique and integrated reviews.
frog Design / Fahrenheit 212, New York, New York
Executive Director of Creative and Strategy / 2016-2021
Built and led multidisciplinary teams across architecture, brand, UX, product, and environmental innovation, delivering integrated experience programs for global clients.
Led 30+ large-scale, worldwide innovation, brand, and experience initiatives across various sectors.
Directed spatial innovation and redesign efforts, partnering with client leadership, real estate, and operations to reimagine experiences and scalable design systems.
Served as a practice-wide design culture leader, responsible for hiring, coaching, and team resourcing.
Supported business development and thought leadership, helping position the studio as a strategic partner for complex, experience-led transformation initiatives.
Selected clients: IKEA, Chipotle, Uber, Dunkin, The Metropolitan Museum, Kaiser Permanente, Marriott, Coca-Cola, Mondelez, Newell, Revlon, Estée Lauder, Macy’s, Ceridian.
The Rockwell Group: The LAB, New York, New York
Creative Director / Exhibit Design, Interactive Media, & Environmental Branding, 2013–2016
Directed 20+ multidisciplinary projects worldwide, combining architecture, interactive UX/UI, and experiential storytelling across the technology, transportation, sports & entertainment, food & beverage, hospitality, and real estate sectors.
Provided creative direction and oversaw design development, construction detailing, and specifications for flagship environmental experiences.
Led workplace experience systems design and strategy for selected clients, integrating brand, digital, and spatial elements into cohesive experiences.
Managed and mentored a team of designers; responsible for resource management, hiring, growth, and development.
Served as the lead client relationship manager for 10+ accounts.
Selected clients: Facebook, Brightline, Metropolis Magazine, Green Bay Packers, The Related Companies, Starwood.
Smart Design, New York, New York
Senior Designer / Brand, Communication & Environments, 2011-2013
Designed products, experiences, environments, user interfaces, brands, and communications for 20+ clients across the retail, CPG, food & beverage, health & wellness, and entertainment sectors.
Led research, analysis, and concept development, translating user insights and business requirements into integrated experience and environment concepts.
Developed prototypes and production design for experience and environment initiatives in close collaboration with client teams and external partners.
Selected clients: SC Johnson, OXO, Rubbermaid, Pepsi, HumanScale, Hasbro Nerf, Shark.
2x4 Design, New York, New York
Senior Designer & Project Director / Architecture & Environmental Branding, 2007-2011
Led and managed architectural design, environmental branding, signage, and wayfinding projects for 20+ clients across the arts & entertainment, retail, fashion, CPG, luxury, and pharmaceutical sectors.
Managed all phases of environmental graphics and architectural production, from concept through design development, documentation, and construction administration.
Coordinated with and oversaw architects, engineers, fabricators, and contractors to ensure design quality.
Provided leadership and day-to-day management for a team of designers, ensuring high-quality delivery within schedule and budget.
Led workplace innovation and redesign efforts, including FF&E systems and environmental graphics, to better support evolving workstyles and brand expression.
Selected clients: Nike, OMA, DS+R, Lincoln Center, AT&T Performing Arts Center, Isabella Stewart Gardner Museum, PAMM (Perez Art Museum Miami), Prada, The Clark Museum, Novartis.
Bernard Tschumi Architects, New York, New York
Designer / 2005–2007
Responsible for the design, layout, original drawings and diagrams, pre-production, and art correction for Tschumi's print publications
Architectural design, Urban design, and Graphic Design consultation
Wildlife Conservation Society, Bronx, New York
Graphic Designer & Project Manager, Exhibition Graphic Arts Department, 2003-2006
Signage and exhibition design and production for all New York City zoos and aquarium
Design management and Art Direction for WCS-hosted conferences
Redesign of the wayfinding systems and interpretive experiences throughout WCS parks
The New Yorker Magazine / Conde Nast, New York, New York
Production Design Associate, Page Makeup Department, 2001-2003
Weekly design, layout and print production of the magazine
Apple Scripting, page proofing, XML web coding, art and color correction
Education
M.ARCH., Architecture, 2007
Columbia University, New York, New York
Graduate School of Architecture, Planning and Preservation (GSAPP)
B.A., Studio Art & Design Studies, 2001
Connecticut College, New London, Connecticut
Major: Studio Art & Graphic Design
Minor: Architectural Studies
Certificate: Center for Arts and Technology
Summa Cum Laude
Certificate
Scuola Internazionale di Grafica, Venice, Italy
Concentrations: Graphic Design, Bookmaking, Printmaking
Publications & Recordings
Podcast: Retail Innovation: New Ways to Shop, Fahrenheit 212 & Capgemini Invent, 2020
Thought Leadership: Retail Perspectives (series), The Boiling Point, Fahrenheit 212, 2018
Stadt Bauwelt 190 / 24.11 / Virtuelle Stadt, Berlin, Germany, 2011
The New City Reader / FOOD, Krista Ninivaggi, Will Prince, Nicola Twilley, editors, "The Last Newspaper" exhibition, New Museum of Contemporary Art, 2010
it is what it is, 2x4, 2009
Cross Country / Online, Evan Allen and Evan Erlebacher, 2008
Urban Computing and its Discontents, Adam Greenfield and Mark Shepard, The Architectural League of New York,2007
Abstract 04-05, Abstract 05-06, Abstract 06-07, Columbia University Graduate School of Architecture, Planning and Preservation, 2005, 2006, 2007
Exhibitions
The Last Newspaper
The New City Reader, newspaper on architecture, public space and the city.
New Museum of Contemporary Art, New York, New York, 2010
it is what it is
A companion exhibition to the release of 2x4’s monograph of the same title.
Gyre Gallery, Tokyo, Japan, 2009
Just In: Recent Acquisitions from the Collection
An exhibition of 2x4 work inducted into the museum's permanent collection.
MoMA, New York, New York, 2007
Utter Rubbish
"A collection of Useless Ideas," with 2x4.
Singapore Design Festival 2007, Singapore
Professional Affiliations
BMCC, Media, Arts and Technology Program Steering Committee
2013–2019
School of Visual Arts (SVA), Products of Design, Guest Critic
2013
Parsons The New School for Design, Guest Lecturer
2012
Pratt Institute School of Architecture, Guest Critic
2011
AIGA, Active member
2011–present
Partial Client List
Ai3 Architects
All Aboard Florida / Brightline
A.O.L.
Arper S.P.A.
Arup
AT&T Performing Arts Center
Berklee College of Music
Buffalo Wild Wings
Capgemini
CBRE
Chipotle
The Clark Institute
Coca Cola Inc.
The Davis Companies
Diller Scofidio + Renfro
Dunkin’ Inc.
Eastern Real Estate
Facebook
Film Society of Lincoln Center
Foster + Partners
Fox Rock Properties
Frontier Communications
FXFowle
The Isabella Stewart Gardner Museum
Gensler Architects
Glycom
Greatland Realty Partners
The Greenbay Packers
GSAPP / Columbia University
Harbourvest
Harvard University
Hasbro / Nerf
Herzog & de Meuron
Honda Innovation Lab
Hospital for Special Surgery
Human Scale
IKEA
Inspire Brands
IQHQ
The Juilliard School
Kaiser Permanente
Kendall Heaton Associates
Leggat McCall Properties
Linbeck Construction
Lincoln Center for the Performing Arts
Macy’s
Marriott International
McCarthy Construction
McDonalds
Metropolis Magazine
The Metropolitan Museum of Art
MGM
Mithun Architects
MoMA
Mondelez
The New Museum
The New York Philharmonic
The New Yorker Magazine
Newell Brands
Nike
Noble and Greenough School
Novartis Pharmaceutical
O.M.A.
OXO
Panda Inc.
PepsiCo
Peregrine Group
Perez Art Museum Miami
Prada
Princeton University
Prudential
The Related Companies
Renzo Piano Building Workshop
Revlon / Elizabeth Arden
REX
Rubbermaid
Sasaki Architects
SC Johnson
S.O.M.
Starwood Capital
Swatch
Tadao Ando Architects
Turner Construction
Uber
Wildlife Conservation Society
William Rawn Architects
Wired Magazine